WHAT DOES DESIGN MEAN TO YOU?
Design can be a concept, an idea, combining both the useful and the pleasing, the functional everyday to a certain beauty of the product, a modernity or an innovation, it plays on the forms, the textures. Our eye recognizes design, because it is unique, aesthetic, sometimes indefinable.
For me, landscape design, in particular, is not about plants, exposure, maintenance, color or even layout. For me, design is about problem-solving. It can’t be faked. It’s a living and breathing thing that has to weave its way through the entire organization to work effectively.
Great design solves real business challenges. Nothing is good in excess, so it does need to be contained or the process can get out of control. But more often than not, design is a very powerful thing for an organization to let run wild.
The simplest ideas often communicate the quickest, and the most focused solutions are the easiest to build, maintain and update. Simplicity in design has cheaper implementation and maintenance costs, it makes project management easier, and creates solutions that last longer. Sometimes it’s hard to achieve, but once you do, it’s loved by all.